Ulf Heyden

Digital consultant and sparring partner for increased revenue

Ulf Heyden supports publishers and digital companies in monetization, developing new business models, and strategically leveraging digital innovations. With over 25 years of experience, he combines entrepreneurial thinking with hands-on execution skills.

  • Visionary at the Burda Group: developing new business models and innovative tools.
  • Founder projects: development of Rabatt-Auto.de, Carhunt.io, and Bitcoin-Bootcamp.de
  • Leadership roles at FOCUS Online and BestCheck: strategic management and product development
Ulf Heyden

Digital consultant and sparring partner for increased revenue

Ulf Heyden supports publishers and digital companies in monetization, developing new business models, and strategically leveraging digital innovations. With over 25 years of experience, he combines entrepreneurial thinking with hands-on execution skills.

  • Visionary at the Burda Group: developing new business models and innovative tools.
  • Founder projects: development of Rabatt-Auto.de, Carhunt.io, and Bitcoin-Bootcamp.de
  • Leadership roles at FOCUS Online and BestCheck: strategic management and product development

Speaker engagements in recent years: |

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Managing Director / Heyden.Net Internetservices UG (limited liability) · Entrepreneur Jan 2009 – present · 17 years

Grafing · Hybrid work model

Heyden.Net is my independent consulting and digital venture platform, founded in 2009. Today it focuses on media monetization, business model innovation, and digital strategy. Beyond consulting, Heyden.Net also develops and operates projects in mobility commerce and event communities, such as Carhunt.io, Bitcoin-Bootcamp.de and Rabatt-Auto.de.

Managing Director BestCheck / Group CHIP Digital GmbH, Jan 2017 – Mar 2018 · 1 year 3 months

Munich Metropolitan Region

BestCheck is the central comparison portal of BurdaForward. The BestCheck Group also includes the credit card site Cardscout.de and is part of CHIP Digital GmbH, Munich, which operates the digital lifestyle portal CHIP. Besides FOCUS Online, Huffington Post, Finanzen100, NetMoms, the portal belongs to Germany’s leading publishing house BurdaForward.

Head of Channel Management FOCUS Online / TOMORROW FOCUS Media GmbH, Jan 2008 – Aug 2014 · 6 years 8 months

Munich Metropolitan Region

Director Advertising

Head of Finance Department (dep.) / TOMORROW FOCUS Portal GmbH, Jan 2002 – Apr 2005 · 3 years 4 months

Munich Metropolitan Region

Editor and product manager

Executive Director New Business / BurdaForward GmbH · Full-time Jan 2018 – Jul 2025 · 7 years 7 months

  • Munich area, Germany · Office work

    – Conception of a sustainable system architecture for the delievery of advertising formats
    – Development and launch of self-service booking tool for native ads called BurdaForward Ad Manager (https://www.burda-forward.de/admanager)
    – Head of the DLT working group BlockchainForward
    – Expert support for internal affiliate ecommerce teams at BurdaForward (mentioned in Affiliate-Blog
    https://bit.ly/aff_blog)
    – Organization and moderation of the BurdaForward Future Talk series (Youtube: https://bit.ly/bf_ft)
    – Monetarisation push for the BurdaForward recommendation engine WhatsNext
    – Member of Monetarisation board of BurdaForward

Director Commercial FOCUS Online and Huffington Post Germany / ForwardNews+ GmbH (a BurdaForward company), Sep 2014 – Dec 2016 · 2 years 4 months

Munich Metropolitan Region

Responsible for ad-integrations and cooperations von all general interest sites of ForwardNews+ GmbH and member of the board

Channel Manager Finance and Real Estate / TOMORROW FOCUS Portal GmbH, May 2005 – Dec 2007 · 2 years 8 months

Munich Metropolitan Region

Cooperation Management and Business Development
Skills: Stakeholder-Management · Leadership · Problemlösung

Director TOMORROW Business Networld and Editor-in-Chief NET-BUSINESS Online / TOMORROW Internet AG, Oct 1999 – Dec 2002 · 3 years 3 months

 

Hamburg Metropolitan Region

TOMORROW Business, NET-BUSINESS Online and US-Finance were part of the TOMORROW Business Networld

Press mentions:

Speaking appearances in recent years:

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References

Together with media companies, publishers and digital businesses, strategies for new revenue models, optimized monetization and innovative products have been developed. The following examples show how individual approaches have led to measurable results.

Christian Lang Bewertung
Dirk Freytag Bewertung
Klaus Madzia Bewertung
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