Blog

Webpush: How to Design the Opt-in Correctly – Why the First Second Matters

The first impression counts. With web push, this should be taken literally — because in the first...

Webpush under pressure? Why Google’s “Safety Check” is not a death sentence — but a wake-up call

Google is cleaning up: with the new “Safety Check” in Chrome, the browser quietly starts disabling...

What is Webpush? Why publishers can no longer afford to ignore this topic in 2025

We all know push notifications – from smartphones, price alerts, or breaking-news apps. But while...

Webpush: Why publishers should now rely on a direct line to their readers.

The battle for visibility on the internet has changed dramatically. While Google, Facebook, and now...

Publishers in a traffic crisis: Seven steps to resilience

For two decades, Google was the holy grail of reach strategy: those who wanted to be visible relied...

From Editorial to Product: Why Publishers Now Need to Think Like Startups

The old division of labor in publishing — editorial creates content, the product team handles...

The New Distribution Strategy – How Publishers Need to Rethink Reach (Without Google)

For two decades, Google was the holy grail of reach strategy: anyone who wanted visibility relied on...

First Aid for AI-Related Traffic Loss: How Publishers Can Win Back Their Readers

Imagine this: your content is being read — not by humans, but by machines. AI systems pull in your...

Monetization 2.0 – Which Ad Products Still Work in the AI Era (and Which Are Fading Out)

The days when traditional display ads and Google search traffic could carry the business on their...