AI

Webpush: How to Design the Opt-in Correctly – Why the First Second Matters

The first impression counts. With web push, this should be taken literally — because in the first...

Publishers in a traffic crisis: Seven steps to resilience

For two decades, Google was the holy grail of reach strategy: those who wanted to be visible relied...

From Editorial to Product: Why Publishers Now Need to Think Like Startups

The old division of labor in publishing — editorial creates content, the product team handles...

The New Distribution Strategy – How Publishers Need to Rethink Reach (Without Google)

For two decades, Google was the holy grail of reach strategy: anyone who wanted visibility relied on...

First Aid for AI-Related Traffic Loss: How Publishers Can Win Back Their Readers

Imagine this: your content is being read — not by humans, but by machines. AI systems pull in your...

Monetization 2.0 – Which Ad Products Still Work in the AI Era (and Which Are Fading Out)

The days when traditional display ads and Google search traffic could carry the business on their...