The days when traditional display ads and Google search traffic could carry the business on their own are definitely over. Attention is everywhere — just not where it used to…

The first impression counts. With web push, this should be taken literally — because in the first few seconds after the page loads, the most important decision is made: Will…

Google is cleaning up: with the new “Safety Check” in Chrome, the browser quietly starts disabling notifications that users rarely or never click on.What sounds like a small UX adjustment…

We all know push notifications – from smartphones, price alerts, or breaking-news apps. But while app push has long been a standard, web push is still largely unused by many…

The battle for visibility on the internet has changed dramatically. While Google, Facebook, and now AI-driven feeds control the flow of traffic, publishers are losing direct contact with their readers.A…

For two decades, Google was the holy grail of reach strategy: those who wanted to be visible relied on SEO, SERPs, and Discover traffic. But in the age of AI,…

For two decades, Google was the holy grail of reach strategy: anyone who wanted visibility relied on SEO, SERPs, and Discover traffic. But in the age of AI, everything is…

The old division of labor in publishing — editorial creates content, the product team handles technology, and sales sells advertising — no longer works in the age of AI. The…

Imagine this: your content is being read — not by humans, but by machines. AI systems pull in your text, process it, deliver a polished answer… and the actual reader…