Webpush: How to Design the Opt-in Correctly – Why the First Second Matters
The first impression counts. With web push, this should be taken literally — because in the first few seconds after the page loads, the most important decision is made: Will…
Publishers in a traffic crisis: Seven steps to resilience
For two decades, Google was the holy grail of reach strategy: those who wanted to be visible relied on SEO, SERPs, and Discover traffic. But in the age of AI,…
From Editorial to Product: Why Publishers Now Need to Think Like Startups
The old division of labor in publishing — editorial creates content, the product team handles technology, and sales sells advertising — no longer works in the age of AI. The…
The New Distribution Strategy – How Publishers Need to Rethink Reach (Without Google)
For two decades, Google was the holy grail of reach strategy: anyone who wanted visibility relied on SEO, SERPs, and Discover traffic. But in the age of AI, everything is…
First Aid for AI-Related Traffic Loss: How Publishers Can Win Back Their Readers
Imagine this: your content is being read — not by humans, but by machines. AI systems pull in your text, process it, deliver a polished answer… and the actual reader…
Monetization 2.0 – Which Ad Products Still Work in the AI Era (and Which Are Fading Out)
The days when traditional display ads and Google search traffic could carry the business on their own are definitely over. Attention is everywhere — just not where it used to…
