ULF HEYDEN
Sparring partner for digital business models and content monetization
I support companies, media organizations, and online shops that want to better monetize their reach, content, or digital products. With over 25 years of experience in developing and scaling digital business models, I help refine strategies, unlock new revenue streams, and make existing structures more efficient.
ULF HEYDEN
Your partner for digital strategies and innovations
Consulting for online marketing, digital product development, and innovation strategies.
What I offer
Individual solutions for your digital business
Monetization optimization
Targeted strategies to increase reach, revenue, and profitability — from advertising to native and affiliate models, all the way to new revenue streams.
Sparring partner
Pragmatic support in projects — from strategy development to hands-on execution in day-to-day operations.
Events & Speaker
Conceptualization and execution of workshops, industry talks, and speaking engagements at high-profile events.
Digital consultant and sparring partner for increased revenue
Ulf Heyden supports publishers and digital companies in monetization, developing new business models, and strategically leveraging digital innovations. With over 25 years of experience, he combines entrepreneurial thinking with hands-on execution skills.
- Visionary at the Burda Group: developing new business models and innovative tools.
- Founder projects: development of Rabatt-Auto.de, Carhunt.io, and Bitcoin-Bootcamp.de
- Leadership roles at FOCUS Online and BestCheck: strategic management and product development
Flexibility in collaboration
Whether it’s occasional sparring, a clearly defined workshop, or ongoing support — the format depends on the project’s goals. Engagement begins with a free initial consultation, during which the main challenges are clarified and potential next steps are outlined.
Referenzen
Together with media companies, publishers, and digital businesses, strategies for new revenue models, optimized monetization, and innovative products have been developed. The following examples demonstrate how tailored approaches have led to measurable results.
Collaboration with Heyden.Net
Individual. Strategic. On equal terms.
I work with media companies, publishers, and digital business models where real added value is created — whether through strategic consulting, monetization sparring, or hands-on support with new revenue models.
Turning Digital Potential into Profit
Practical strategies
Over 25 years of track record in media and digital projects — distilled into clear recommendations that are immediately actionable and generate sustainable revenue.
A network with added value
Access to a proven network of technology providers, platforms, and industry experts. This creates shortcuts in implementation and inspiration through best practices.
Personalized Coaching
Whether a publisher, eCommerce business, or platform: in direct exchange, questions are reflected on, new perspectives are revealed, and concrete next steps are developed. Classic consulting engagements are possible, but the focus is on open dialogue.
Ulf Heyden – Personal projects
I work on digital projects that bring new ideas into the world — pragmatic, independent, and with a clear focus on execution and impact.
New perspectives for digital business models
Through strategic sparring, innovative monetization approaches, and established networks, we help create sustainable growth.
Harness potential
Digital business models can only truly realize their potential when strategy, technology, and marketing work together perfectly.
Implement ideas
From the first sketch to a viable business model — concepts are turned into concrete revenue models.
Secure growth
New revenue streams, better monetization, and long-term diversification make companies more independent.
True independence
Clear priorities and lean structures make it possible to deploy teams efficiently and drive innovations forward more quickly.
Success with ease
Strategy and execution work hand in hand — for digital projects that not only launch but also endure.
Business-Consulting
Answers to frequently asked questions about my activities
How does the collaboration start?
Sparring partner or classic consulting?
I primarily see myself as a sparring partner: you can discuss ideas with me, reflect on strategies, and receive guidance on monetization or digital business models — straightforward and practical. If desired, I can also take on classic consulting mandates on a daily-rate basis, working exclusively for your company.
Use of partners and networks?
For certain issues, it can be useful to involve specialized solutions. A network of selected service providers is available for this, with whom solid experience already exists. Recommendations are made transparently and are based on practical testing.
Support with implementation?
Collaboration can go beyond consulting: from occasional workshops to supporting individual projects, up to intensive work sessions. Workation formats — for example at Villa Junceira in Portugal — are also possible to explore topics in a focused way.
Blog and speaker engagements?
Blog posts and presentations are an invitation to engage: current questions about media monetization, new digital models, or insights from projects are addressed and opened up for discussion. This fosters exchange, new contacts, and often the start of exciting collaborations.
